Kamis, 26 Januari 2012
Get Free Ebook , by Christian Terwiesch Karl T. Ulrich
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, by Christian Terwiesch Karl T. Ulrich
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Product details
File Size: 5026 KB
Print Length: 256 pages
Publisher: Harvard Business Review Press (June 9, 2009)
Publication Date: June 9, 2009
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B004OEIQ0Y
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Amazon Best Sellers Rank:
#300,348 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Insightful and meaningful framework for innovation. Highly recommend for anyone looking in search of a process to better harness the power of creative thinking and solution development. Bravo.
I took an innovation class at the Wharton School which was taught by one of the authors, who is not only one of the most popular professors at Wharton, but is a successful entrepreneur as well. I was blown away by the process that the professor developed for his class and how effective it was in creating real businesses. As a successful entrepreneur, I am passionate about idea and business generation, and I actually came out of the class with a new business that I feel confident will be enormously successful. After purchasing and reading his book, I realized the process isn't just a great way for entrepreneurs to identify promising business ideas, but the same process can be used to innovate within an organization. I have since bought the book for the Director of Sales at my business, and he is going to lead an innovation tournament across our organization. I can hardly wait to see the results!
The concepts in this book are not limited to R&D. We used the method to implement cost savings and productivity programs in our company and to define the next big market opportunity. The text has specific examples that illustrate the main points and the website compliments the book nicely. Go Darwinator!
For me there are some good ideas. Well supported. Uses examples and its theorical aspects are not too heavyThey also cover financial and uncertainty aspects from its application focus
Fantastic approach to innovation as management. More expensive 'innovation management' books, many out of the UK, seem to say less... With more pages!
this book was for class, not very helpful or well written.
This book is an overrated disappointment. Although it is good that the authors wrote a book on Innovation Tournaments, they really didn't go through any examples of organizations that are doing this and the challenges and opportunities to making it happen.Innovation Tournaments are not an easy thing to make happen in your organization (as an individual who has done this, I can attest to it.) And, having some organizational case studies on the pros and cons side would have been useful.I guess that it should have been obvious, when they defined innovation as an internally driven process as opposed to a customer driven process. I maintain that any innovation tournament that doesn't include the customer will fail.Instead the authors get caught up in a slick risk adjusted financial analysis tool that they recommend to evaluate new ideas.Too bad - what a disappointment.
This is one of the better recent books on innovation, although it has a slightly misleading title. Yes, authors Christian Terwiesch and Karl T. Ulrich define and discuss innovation tournaments and their possible role in making organizations more successful at innovating. But the title is too limiting; innovation tournaments are really only a portion of what it offers. In addition to being written in an easy, familiar style and being full of examples and illustrations, the book is rich with tips, models and guidelines to help readers navigate all stages of the innovation process. Terwiesch and Ulrich candidly discuss the necessity of failure and the costs of developing innovations, but they're also realistic when they describe the benefits. getAbstract recommends their book to managers who are responsible for evaluating ideas and fostering innovation.
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